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ATUM

A Rock Opera In Three Acts

Available Now


Smashing Pumpkins Drop A New Video For "Spellbinding"


Just a day after Smashing Pumpkins kicked off their new “The World Is A Vampire Tour” in Las Vegas, they’ve released a video for the third chapter of their trilogy album, “Atum.” But the video for single “Spellbinding” isn’t just your usual music video- it incorporates elements of gaming into his story.

“We adopted a virtual production model for the 'Spellbinding' video, creating it entirely in the gaming engine; unreal, with digital avatars moving through fantastical worlds that play a key role in the ‘Atum’ storyline,” revealed director Kevin Kerslake. “Billy (Corgan) and I share an interest in the fusion of old-world elements with state-of-the-art technology, and all the stars aligned on this video to break new ground."

“Atum” is considered a sequel to 1995’s “Mellon Collie And The Infinite Sadness” and 2000’s “Machina/Machine Of God.” Check out the video of “Spellbinding”


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SMASHING PUMPKINS have shared the official music video for "Spellbinding", taken from their critically acclaimed trilogy album "Atum". Directed by Kevin Kerslake, who previously directed videos for the band ("Cherub Rock" and "I Am One"),worked closely with Billy Corgan, Jimmy Chamberlin, James Ihaand Jeff Schroeder to create digital avatars of themselves, existing within an otherworldly fictional universe that is "Atum", created by frontman and founder Billy Corgan.

Speaking on the making of this video, Kerslake shares: "We adopted a virtual production model for the 'Spellbinding' video, creating it entirely in the gaming engine; unreal, with digital avatars moving through fantastical worlds that play a key role in the 'Atum' storyline. Billy and I share an interest in the fusion of old-world elements with state-of-the-art technology, and all the stars aligned on this video to break new ground."


The "Spellbinding" video coincides with the launch of SMASHING PUMPKINS' North American "The World Is A Vampire" tour, which kicked off last night (Wednesday, June 28) at The Chelsea at the Cosmopolitan in Las Vegas. Produced by Live Nation, the 27-date tour will feature special guests INTERPOL, STONE TEMPLE PILOTS and RIVAL SONS as support on various dates, as well as some of the world's biggest champions from the National Wrestling Alliance (NWA),who will be competing in most cities. "The World Is A Vampire" tour has already sold-out 30,000-plus-capacity shows in Mexico City this year, as well in cities across Australia this year, and is set to expand to more countries in the future.


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The sequel to 1995's "Mellon Collie And The Infinite Sadness" and 2000's "Machina/Machine Of God", "Atum" features 33 tracks in three acts and was written and produced by Corgan over the past four years.

In other news, Corgan's popular podcast series "Thirty-Three With William Patrick Corgan" continues to quench the thirst of dedicated PUMPKINS fans all over the world, offering listeners the chance to hear never-before-heard "Atum" insight, as-well as diving into various aspects of the band's illustrious history. "Thirty-Three With William Patrick Corgan" is distributed by iHeart Podcasts and available on iHeartRadio and everywhere podcasts are heard.

When SMASHING PUMPKINS first emerged out of Chicago in 1988, the world had never heard a band quite like them. They spun together rock, pop, shoe-gaze, metal, goth, psychedelia, and electronic into a kaleidoscope of saccharine melodies, fuzzy distortion, bombastic orchestration, incendiary fretwork, eloquent songcraft, and unshakable hooks. Upon their formation, their sound was different, iconoclastic, and wholly new — and it still is today. As a result, they've sold over 30 million albums worldwide and collected two Grammy Awards, two MTV VMAs, and an American Music Award. Their catalog is highlighted by the platinum "Gish" (1991),the quadruple-platinum "Siamese Dream" (1993),diamond-certified "Mellon Collie And The Infinite Sadness" (1995),platinum "Adore" (1998) and gold "Machina/The Machines Of God" (2000). In 2018, they embarked on one of their most successful tours ever, the "Shiny And Oh So Bright" tour.



 
 
 

Music Video for Runaway performed by Janet Jackson. Production Designed by Me, (Joe Rey) & Vance Lorenzini


The New York City Sets were shot (On NYC Roof Tops) at the same time as We Filmed The Scorpions Music Video, & Chase Manhattan Bank Spots for Marcus Nispel & RSA USA (Ridley Scotts Production Company).


On Set We are Directed not to eye gaze at the talent. Not easy task considering the beauty of Miss Janet Jackson in all of her very exciting looks during this music video.

I recall taking my art crew out for dinner after The last of our shoot days in NYC. Coincidently Miss Jackson had the same idea with her posse. I remember sending a drink round to her table thanking her for the work, and essentially displaying gratitude.


She actually came over to our table, Thanked us for our work on her set, and picked up the tab for my whole crews dinner!


Moral of the story isn't always show gratitude and be generous, Rather make sure you have good taste in restaurants idf you want to treat your crew like POP ROYALTY!


This was an incredible legacy project to be a part of, and I will always remember how nice Miss Jackson Truly Is!


To see more Hit Making Music Video Content That I Directed and or Production Designed visit www.joerey.tv

 
 
 

Updated: Jul 15, 2023

I go by the name lil bugzy...a.k.a (swizzle boi) I was raised by a military mom, and I have (5) kids and (4) brothers. I started rapping at 19 years old, I'm born and raised in Washington dc, I've always loved music and anything associated with it. my dream is not to become the biggest star but to let the world hear swizzle boi.





 
 
 
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