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Did You Have The Star Trek Toy by MegO?

This POPOLOGY Toy Spotlight focuses on a true legend in the action figure industry, and an item that many kids had from the 1970’s. When Mego launched their Star Trek toy line in 1974, it was an instant hit. The first wave of items included a few action figures, accessories and one gloriously fun playset. That playset, made for the 8 inch figures, is now considered a iconic toy classic. So without further ado,

… as proud 1st POPOLOGIST I present Mego’s U.S.S Enterprise Playset from 1974.

Hours Of Imaginative Fun
Hours Of Imaginative Fun

By 1974, Mego Toys was quickly becoming a global name in the toy industry. With the World’s Greatest Heroes line already proving to be a huge success, Mego turned their sights on other licenses from the the big and small screens. The original Star Trek television series ran from 1966 to 1969 and spanned 79 episodes. In late 1969, Star Trek began running syndicated episodes in over 200 markets, which sparked a huge revival of interest in the show.

Star Trek became so big, the original actors returned to voice their characters in an Animated Series from 1973 to 1974. Mego took notice of this, and quickly signed Star Trek to a licensing deal for a very reasonable price. Mego had high hopes for the line from the very beginning, and their attention to detail really showed with the first wave of figures and accessories.


Since Star Trek Mania was at a fevered pitch, the Star Trek action figure series turned out to be one of the biggest selling lines that Mego ever produced. It did well enough that additional waves of figures and accessories were released in following years.

The first wave of Star Trek items included five action figures, and a few roleplay accessories such as the Communicator set, a Tricorder, and of course, the Enterprise playset.

The Enterprise was arguably the most successful and best selling playset that Mego had ever created, depending on who you ask. It was available in abundance due to massive production numbers by Mego, but you can’t really blame them. Despite the large production runs, it still sold extremely well.

The U.S.S Enterprise Action playset was the first one released for the Star Trek line, and would go on to become an icon of that era of toys. The playset itself was not incredibly accurate to the actual bridge from the Enterprise, but it definitely captured the spirit of it, and it was just plain fun.

The Enterprise playset itself could be folded up into a neat and tidy carry case, complete with a handle on top. The set included a computer console with two crew member stools and of course, the captain’s chair. Also included were three different two-sided viewer screens that could be manually changed out. The Enterprise set was basically broken down into three different areas of the ship. The main part was of course, the bridge. This is where you could set up the computer and chairs, along with the view screens. This was the largest area, and could easily accommodate several Star Trek figures. There was a small room to the right of the bridge, which is identified as the “Engine Room”, but has no accessories.


The final section of the playset also happens to be the absolute coolest part of it, the transporter room. A figure would be placed inside the transporter, and then you would spin it by using the spin button on top of it. Then you mash the stop button, and the transporter would come to a sudden stop. Just like that, the figure would disappear…..….or at least be on the other side of the transporter.

A “Gift Set” version of the Enterprise also exists, and came in a yellow box.

The Gift Set is basically identical to the regular version, but includes the first five figures (Kirk, Spock, McCoy, Scottie, Klingon), and that’s about it. A separate “Transporter Room” was also offered overseas by the Mego subsidiary, Palitoy. This was essentially the same transporter as the one inside the playset, but sold separately. It was actually a nifty piece to have, especially when you wanted to re-create “transporting” from the Enterprise to a planet surface or another ship.

Mego’s U.S.S Enterprise Playset was a huge hit back in the mid 1970’s, and is highly coveted by collectors nowadays. There were a LOT of these sold back in the day, which obviously affects the secondary market value.

Do You Still Have Yours?
Do You Still Have Yours?

The good news is that any collector of Mego or Star Trek needs one of these in their collection. It remains extremely poplar on the secondary market, and still brings good prices. Loose versions of the Enterprise playset can be easily found, and usually sell for affordable prices. Boxed versions can also still be found, but are getting harder and harder to find in a decent shape. Mego really set the bar high for future playsets, and the Enterprise is genuinely considered an all-time classic.


Mego’s USS Enterprise remains the gold standard for what a successful action figure playset looks like. Despite its simplicity, it worked really well, and provided hours of entertainment for children (our POPOLOGY Founder included) from that era. It still holds up extremely well, and if you don’t believe me, just ask kids who loved making their more modern action figures disappear in the transporter room while playing with it.

A big thank you goes out to Mego for their creative ingenuity in putting this classic together and shaping an incredible era of toys.


The People Powered Internet Broadcasting Network


CURATE CIRCULATE CAPTIVATE

POPOLOGY is a Global Internet Broadcasting Network for the Web3 Creator Economy, allowing you to command your own creative business in Citizen Journalism. Curate and be rewarded for ledgering any content on the web to the blockchain, on your terms, even choosing the advertising sponsors you like to underwrite your curated POPcast® Peer-Stream™.

Launching With A SLEEK New UI/UX
Launching With A SLEEK New UI/UX

Vision: POPOLOGY aims to lead the Sharing Economy in Social Media by fairly redistributing earnings to influencers as they curate POPcast® Peer Streams™ on our Internet Broadcasting Network on the blockchain.

Action: POPOLOGY offers Video Ads (POPmercial®) at less than half the price of Meta and YouTube, distributing 50% of the revenue to influencers and eliminating the need for brands to pay influencers directly garnering higher placement relevance.



Disruptive Business Model:

  1. Ad-Cost Reduction: Cuts ad costs for brands by half.

  2. Influencer Rewards: Shares 50% of Ad revenues, (paid in POPtoken).

  3. Member Rewards: Shares 50% of earnings from data sales with users, e.g., $500 annually for $1000 earned (rewards paid in POPtoken).

  4. Automation: Uses AI to streamline brand-influencer compliances and places spots into influencer-curated content (POPcast) Media Streams minted onto the blockchain, introducing decentralized broadcasting.

How POPOLOGY Lowers Advertising Costs: POPOLOGY's model offers low entry prices and margins half those of competitors like Meta. It compensates influencers directly, eliminating the need for brands to manage influencer partnerships. The POPcast media stream combines influencer videos, multi-platform content, and advertisers' Video Ads (POPmercial) into a high-quality, single-narrative internet broadcast, costing less per viewer than major platforms.


POPOLOGY Technology is the Enabler for this Sharing Economy:

Blockchain enables decentralized broadcasting, allowing creators to merge with traditional platforms while maintaining content control. POPOLOGY lets influencers reach their audience directly, enhancing authenticity and reducing censorship. Decentralized marketing bypasses centralized platforms, ensuring fair compensation and personalized campaigns. Blockchain’s encryption and decentralized storage secure user data and transactions. Transparency is maintained through a public ledger, fostering trust. Smart contracts automate transactions, ensuring timely, accurate payments and reducing administrative burdens. Users retain full ownership and control of their data, providing enhanced privacy compared to traditional platforms.


POPOLOGY NEWSREEL

🚨 The Future of Media Isn’t Coming. It’s Being Built — Right Now.


We are thrilled to announce that POPOLOGY® has officially secured funding to launch our first platform release — and development is now underway.

This isn’t just another app. This is a revolution.


At the core of POPOLOGY is POPmercial® — a dynamic gallery of smart-contracted brand placements, governed by blockchain, and embedded directly into long-form POPcast® PEERstreams™ curated by YOU, our pioneering users: the POPOLOGIST® influencers.

Brands gain precision. Transparency. Real reach. The best in conversion possible.


Creators earn autonomy, audiences and even data. Also include Tokenized rewards. A real seat at the POP Culture table.

📉 We cut brand ad costs by 50%.

📈 We give 50% of revenue back to the community.

🧠 We’re redefining Digital Rights Management across the internet — with YOU, the users as the operators.


This is gamified media ledgering. This is curation-powered economics.

This is how we break from the monopolized, biased, and opaque systems of yesterday’s BIG TECH control.

We’re gearing up for our global premiere in New York, Spring 2026 — (maybe even sooner) and preparing our international rollout across the U.S., Europe, and Asia.


To lead this movement, we’re forming a Global Advisory Board—supported by local boards in key regions. We believe in local insight and authentic connections. And we’ve already secured 20 incredible advisors from numerous diciplines in media. We’ll begin introducing our POPOLOGIST Ambassadors right here on LinkedIn.

If you believe media should be decentralized, democratized, and designed for people—not platforms…

→ Follow our journey.

→ Share this mission.

→ Sign up now at www.popologist.org and help shape the next era of media.


📢 POPOLOGY isn’t a trend. It’s a tipping point in a disruptive new data science we call POPOLOGY.


And we’re just getting started. SEE. THINK. DO!™



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