First POPOLOGIST®, Director, and Production Designer,

Joe Rey’s resume reads like a who’s who of top corporations and artists: Chrysler, The Backstreet Boys, Dr. Pepper, LeAnn Rimes to Busta Ryhmes. Growing up in Camden, New Jersey music was always playing in the neighborhood. Joe honed his technical skills with some of the best Directors in the business such as Martin Scorsese, Jonathan Demme, Terry Gilliam, Hype Williams, Marcus Nispel, Bob Giraldi, and Joseph Khan. Some of Joe Rey’s production designs have been honored as part of a permanent collection at the Museum of Modern Art. Joe’s ever expanding creativity finds him on the cusp of a new adventure, a science he has coined called “POPOLOGY®”