A Rock Opera In Three Acts
Smashing Pumpkins Drop A New Video For "Spellbinding"
Just a day after Smashing Pumpkins kicked off their new “The World Is A Vampire Tour” in Las Vegas, they’ve released a video for the third chapter of their trilogy album, “Atum.” But the video for single “Spellbinding” isn’t just your usual music video- it incorporates elements of gaming into his story.
“We adopted a virtual production model for the 'Spellbinding' video, creating it entirely in the gaming engine; unreal, with digital avatars moving through fantastical worlds that play a key role in the ‘Atum’ storyline,” revealed director Kevin Kerslake. “Billy (Corgan) and I share an interest in the fusion of old-world elements with state-of-the-art technology, and all the stars aligned on this video to break new ground."
“Atum” is considered a sequel to 1995’s “Mellon Collie And The Infinite Sadness” and 2000’s “Machina/Machine Of God.” Check out the video of “Spellbinding”
SMASHING PUMPKINS have shared the official music video for "Spellbinding", taken from their critically acclaimed trilogy album "Atum". Directed by Kevin Kerslake, who previously directed videos for the band ("Cherub Rock" and "I Am One"),worked closely with Billy Corgan, Jimmy Chamberlin, James Ihaand Jeff Schroeder to create digital avatars of themselves, existing within an otherworldly fictional universe that is "Atum", created by frontman and founder Billy Corgan.
Speaking on the making of this video, Kerslake shares: "We adopted a virtual production model for the 'Spellbinding' video, creating it entirely in the gaming engine; unreal, with digital avatars moving through fantastical worlds that play a key role in the 'Atum' storyline. Billy and I share an interest in the fusion of old-world elements with state-of-the-art technology, and all the stars aligned on this video to break new ground."
The "Spellbinding" video coincides with the launch of SMASHING PUMPKINS' North American "The World Is A Vampire" tour, which kicked off last night (Wednesday, June 28) at The Chelsea at the Cosmopolitan in Las Vegas. Produced by Live Nation, the 27-date tour will feature special guests INTERPOL, STONE TEMPLE PILOTS and RIVAL SONS as support on various dates, as well as some of the world's biggest champions from the National Wrestling Alliance (NWA),who will be competing in most cities. "The World Is A Vampire" tour has already sold-out 30,000-plus-capacity shows in Mexico City this year, as well in cities across Australia this year, and is set to expand to more countries in the future.
The sequel to 1995's "Mellon Collie And The Infinite Sadness" and 2000's "Machina/Machine Of God", "Atum" features 33 tracks in three acts and was written and produced by Corgan over the past four years.
In other news, Corgan's popular podcast series "Thirty-Three With William Patrick Corgan" continues to quench the thirst of dedicated PUMPKINS fans all over the world, offering listeners the chance to hear never-before-heard "Atum" insight, as-well as diving into various aspects of the band's illustrious history. "Thirty-Three With William Patrick Corgan" is distributed by iHeart Podcasts and available on iHeartRadio and everywhere podcasts are heard.
When SMASHING PUMPKINS first emerged out of Chicago in 1988, the world had never heard a band quite like them. They spun together rock, pop, shoe-gaze, metal, goth, psychedelia, and electronic into a kaleidoscope of saccharine melodies, fuzzy distortion, bombastic orchestration, incendiary fretwork, eloquent songcraft, and unshakable hooks. Upon their formation, their sound was different, iconoclastic, and wholly new — and it still is today. As a result, they've sold over 30 million albums worldwide and collected two Grammy Awards, two MTV VMAs, and an American Music Award. Their catalog is highlighted by the platinum "Gish" (1991),the quadruple-platinum "Siamese Dream" (1993),diamond-certified "Mellon Collie And The Infinite Sadness" (1995),platinum "Adore" (1998) and gold "Machina/The Machines Of God" (2000). In 2018, they embarked on one of their most successful tours ever, the "Shiny And Oh So Bright" tour.