- NOW WUT
- Aug 2, 2024
- 1 min read



NOW WUT is a leading blog that provides the latest news, insights, and trends in the media industry. Stay updated with us!





NOW WUT is a leading blog that provides the latest news, insights, and trends in the media industry. Stay updated with us!

Did You Know? In 2001, POPOLOGY® was an early concept of a media philosophy after my grand experiences on set with Fortune 500 Brand Agencies, and Top Global Music Artists shaping content for the best of the best!
Today, as the digital landscape evolves, media consumption and dissemination shape how we engage with the world. POPOLOGY® offers a unique perspective on media literacy by exploring both singular and plural interpretations of "popular."
At its core, POPOLOGY® is the "science of popular." It examines the mechanisms driving popularity, the impact of media messages, and the role of individual agency in shaping public discourse.
Singular "Popular": Focuses on individual preferences, empowering users to critically analyze and select media that aligns with their values, fostering intentional and reflective media consumption.
Plural "Popular": Examines collective popularity driven by data and societal norms, providing insights into media consumption patterns and equipping individuals to navigate the digital age with critical thinking.
In 2018 POPOLOGY® Founded its Software Development Company with Dan Rush to bridge the gap between individual choices and collective phenomena, offering a holistic approach to media literacy education and commercial platform bundling. Our most recent Founding Partners Oscar Bjers as CEO, & we even have our first USPTO patent with 29 system & method claims thanks to Louis Heidelberger.
By defining "popular" in both philosophic and science terms, POPOLOGY® fosters an informed and empowered society, illuminating the mechanics of mass popular, and championing the significance and prioritization of individual agency, (thanks to blockchain technology).

Special Thanks to our POPOLOGY® Advisors, and Market Makers for their collective and individual vision in this important social & technology movement.
Val Bercovici, Mark DiMassimo, Alex Seiler, Charlie Seiler, Stephen Bookbinder, Doug Rivelli, Dr. H. Jean Wright II, Angela Weathers, Clint Riggin, Cameron Casey, Bernie V. Butler, Dan Griffin, Oliver Fuselier, Sachin Ohal, Lavinia D. Osbourne
A POPOLOGIST® cares deeply about the true measure of "popular" for several key reasons that align with the broader goals and values of the POPOLOGY® platform. Understanding the true measure of what is popular transcends mere trends and fads; it taps into the cultural, social, and economic pulse of society. Here are the reasons why this is crucial:
Understanding Trends: By measuring what is genuinely popular, a POPOLOGIST® gains insight into the cultural zeitgeist. This helps in understanding the collective interests, values, and concerns of different demographics.
Influencing Culture: Accurate measurement allows a POPOLOGIST® to influence culture positively by highlighting diverse voices and authentic content that resonates with the masses.
User Empowerment: By providing users with access to accurate data about what is popular, POPOLOGIST® enables them to make informed decisions about the content they consume and create.
Content Control: Users can better control their digital presence and leverage their influence effectively, ensuring their voices are heard and valued in the digital space.
Monetization: Accurate measurement of popularity helps content creators and influencers monetize their efforts more effectively. Knowing what resonates with audiences can drive better engagement and higher revenue.
Brand Partnerships: Brands can identify and collaborate with influencers whose content aligns with their values and reaches their target audience, creating more meaningful and profitable partnerships.
Promoting Literacy: By understanding the true measure of popular, POPOLOGIST® can educate users about media literacy, helping them discern quality content and avoid misinformation.
Informed Communities: Educated users are better equipped to engage critically with media, fostering more informed and resilient communities.
Building Trust: Accurate measurement builds trust among users, creators, and brands. It ensures that the metrics used to determine popularity are transparent and reliable.
Authenticity: By focusing on genuine popularity rather than artificial trends driven by bots or manipulated algorithms, POPOLOGIST® helps maintain the authenticity of the digital landscape.
Driving Innovation: Understanding what is popular allows for innovation in content creation, marketing strategies, and platform development. It provides insights that drive the evolution of digital experiences.
Sustainable Growth: Accurate measurement ensures that growth is sustainable and reflective of real user engagement, leading to a healthier digital ecosystem.
A POPOLOGIST® cares about the true measure of popular because it is integral to understanding and shaping the digital culture. It empowers users, drives economic opportunities, promotes media literacy, builds trust, and fosters innovation. By leveraging accurate data, POPOLOGY® aims to create a more authentic, equitable, and vibrant digital world where every voice can be heard and valued.





















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