- The Gooch
- Feb 19
- 15 min read
Updated: Apr 2
Calvin Cordozar Broadus Jr., known to the world as Snoop Dogg, was born on October 20, 1971, in Long Beach, California. As a child, his mother nicknamed him "Snoopy" because of his resemblance to the beloved cartoon dog, a name that would eventually become synonymous with West Coast hip-hop.
Growing up in a neighborhood riddled with gang violence, Snoop found himself drawn into the streets, becoming involved with the Crips and facing several run-ins with the law.
But even in those turbulent times, music was his sanctuary. He began rapping in sixth grade and, with childhood friends Warren G and Nate Dogg, formed a group called 213, named after their Long Beach area code. The trio recorded homemade tapes, their raw talent and G-funk vibe hinting at something special.
Fate took a decisive turn in 1991 when Warren G played one of Snoop's tapes for his stepbrother, Dr. Dre. Instantly captivated by Snoop’s laid-back flow and unique voice, Dre invited him to audition. That meeting led to their first collaboration, "Deep Cover," a track that announced Snoop Dogg's arrival on the hip-hop scene with authority.
The following year, Snoop became a central figure on Dr. Dre's seminal album, "The Chronic." His voice wove through tracks like "Nuthin' but a 'G' Thang" and "Let Me Ride," helping to define the G-funk era and establishing Snoop as a rising star.
With momentum building, he released his debut album, "Doggystyle," in 1993. Produced by Dr. Dre, the album was a cultural earthquake, debuting at number one on the Billboard 200 and delivering iconic tracks like "Gin and Juice" and "Who Am I? (What’s My Name?)."
However, Snoop's ascent to fame was shadowed by legal troubles. In 1993, he was charged with murder following a fatal shooting involving his bodyguard.
The ensuing trial became a media sensation, casting Snoop not just as a rapper but as a symbol of the gangsta rap era's controversies. The charges were eventually dropped in 1996, but the experience left a mark on him.
During this time, Snoop was firmly entrenched in the world of Death Row Records, a powerhouse label founded by Suge Knight.
It was there that Snoop forged a friendship with Tupac Shakur, who joined the label in 1995 after Suge Knight posted his bail. Snoop and Tupac shared a bond, though their personalities differed — Tupac's fiery intensity and East Coast-West Coast feud mentality contrasted with Snoop's laid-back, smooth demeanor. Still, they collaborated, creating music that captured the raw energy of the mid-90s hip-hop scene.
But the golden age of Death Row was short-lived. On September 7, 1996, Tupac was shot in Las Vegas, succumbing to his injuries six days later. The loss shook Snoop deeply.
He saw the writing on the wall: Death Row was imploding, and the violent atmosphere that had once seemed thrilling now felt dangerous and suffocating.
In the aftermath of Tupac's death, Snoop made a conscious decision to distance himself from the chaos.
He began plotting his exit from Death Row, seeking creative freedom and a more positive path. This marked the beginning of Snoop Dogg's transformation from gangsta rap icon to global cultural figure, a journey that would take him far beyond the streets of Long Beach.
The story of Snoop Dogg's rise to fame, set against the backdrop of hip-hop's most tumultuous era, is one of resilience, reinvention, and an unwavering connection to his roots.
In the aftermath of Tupac Shakur's death in September 1996, Snoop Dogg found himself at a crossroads.
The loss of his friend and labelmate hit him hard, and the once-thriving world of Death Row Records began to unravel. The violent, chaotic energy that had fueled the label's rise now seemed toxic, and Snoop knew he needed to make a change.
By 1997, Snoop Dogg was actively distancing himself from Suge Knight and the imploding Death Row empire.
His sophomore album, "Tha Doggfather," had been released in late 1996, just months after Tupac’s death. Though it went double platinum, it lacked the same cultural impact as "Doggystyle," reflecting the tensions and uncertainties within Death Row at the time. Snoop’s growing discomfort with the label's atmosphere led him to quietly plan his departure.
In 1998, Snoop made a bold move, leaving Death Row Records and signing with Master P's No Limit Records, a Southern powerhouse that was reshaping the hip-hop landscape.
His first album with No Limit, "Da Game Is to Be Sold, Not to Be Told," marked a significant stylistic shift. Though some fans were surprised by the change in production and vibe, the album sold well, reinforcing Snoop's ability to adapt and thrive in new environments.
Snoop followed up with two more albums on No Limit: "No Limit Top Dogg" (1999) and "Tha Last Meal" (2000). These records saw him gradually reclaiming his West Coast sound, working with producers like Dr. Dre again and signaling a return to form.
"No Limit Top Dogg" in particular was viewed as a comeback, blending G-funk roots with a newfound maturity and perspective.
During this period, Snoop Dogg was also expanding his brand beyond music. He made notable appearances in films like "Half Baked" and "The Wash," began building his persona as a pop culture figure, and continued to redefine what it meant to be a rapper in the late '90s and early 2000s.
By the turn of the millennium, Snoop Dogg had successfully transitioned from the chaotic Death Row era into a more stable and creatively free phase of his career. He was no longer just a product of the gangsta rap movement—he was becoming an enduring cultural icon, setting the stage for decades of continued influence.
As the new millennium dawned, Snoop Dogg entered a fresh and transformative chapter of his career. By 2000, he had successfully moved beyond the turmoil of Death Row Records and into a creative and entrepreneurial renaissance that would define his legacy.
In 2000, Snoop Dogg released "Tha Last Meal," his final album with No Limit Records. The album was a commercial and critical success, marking a full return to his West Coast G-funk roots and featuring production from Dr. Dre and Timbaland. It was clear that Snoop was reclaiming his musical identity, stepping back into the sound that made him a household name.
In 2002, Snoop took another major step forward, signing with Priority Records and releasing "Paid tha Cost to Be da Boss."
The album introduced hits like "Beautiful" featuring Pharrell Williams and "From tha Chuuuch to da Palace," showcasing Snoop's ability to adapt to evolving hip-hop trends while maintaining his laid-back charisma. This era also marked the beginning of his long-running collaboration with The Neptunes, who helped shape his sound for years to come.
The mid-2000s solidified Snoop Dogg's mainstream resurgence. His 2004 album "R&G (Rhythm & Gangsta): The Masterpiece" became a massive success, featuring the global smash hit "Drop It Like It's Hot," another collaboration with Pharrell that topped the Billboard Hot 100.
The song's minimalist production and infectious hook turned Snoop into not just a rap star but a pop culture icon.
Beyond music, Snoop Dogg's brand continued to expand. He became a frequent presence in film and television, with roles in movies like "Starsky & Hutch" and "Soul Plane," and he launched his own reality TV show, "Snoop Dogg's Father Hood," giving fans a glimpse into his personal life.
In 2007, Snoop dropped "Tha Blue Carpet Treatment," a critically acclaimed album that saw him reunite with Dr. Dre and other West Coast legends. Tracks like "That's That Shit" featuring R. Kelly and "Vato" with B-Real highlighted his versatility and ability to address both street narratives and mainstream audiences.
As the 2010s began, Snoop's creative exploration reached new heights. In 2012, he shocked the music world by announcing a new musical and spiritual identity as "Snoop Lion," diving into reggae with the album "Reincarnated." The album, and its accompanying documentary, reflected Snoop's journey of self-discovery and a desire to spread peace and positivity.
By 2015, Snoop Dogg had once again reinvented himself, returning to hip-hop with the album "Bush," produced entirely by Pharrell Williams. The project was a funky, feel-good departure from the hardcore rap of his early days, signaling that Snoop was not bound by genre but by creative expression.
Throughout this 15-year period, Snoop Dogg cemented his place not only in hip-hop history but as a cultural ambassador, continually evolving while staying true to his essence: a smooth, charismatic storyteller with a global influence.
From 2015 to 2020, Snoop Dogg continued to redefine his legacy, proving that his cultural impact extended far beyond hip-hop. This era saw him balancing his status as a rap icon with an ever-expanding presence in business, media, and activism.
In 2015, Snoop Dogg released "Bush," a funk-driven album produced entirely by Pharrell Williams. The project featured a lighter, feel-good vibe and collaborations with Stevie Wonder, Charlie Wilson, and Gwen Stefani. Though different from his hardcore rap roots, "Bush" showcased Snoop's versatility and his ability to create music that transcended genres.
The following year, Snoop dropped "Coolaid" (2016), an album that marked a return to his hip-hop foundations. Tracks like "Kush Ups" with Wiz Khalifa and "Legend" reminded fans that Snoop had not lost his lyrical edge. The album was accompanied by "COOLAID: The Movie," a visual narrative blending animation and live-action that underscored Snoop's storytelling skills.
Throughout this period, Snoop Dogg became increasingly involved in social and political activism. He voiced strong opinions about police brutality, the prison-industrial complex, and systemic racism.
In 2017, Snoop made headlines with his controversial music video for "Lavender," which depicted a satirical assassination of a character resembling then-President Donald Trump, sparking widespread conversation about artistic expression and political critique.
In 2018, Snoop took a spiritual turn with the release of "Bible of Love," a gospel album that topped the Billboard Gospel Albums chart. This project was a heartfelt tribute to his late grandmother, and it highlighted Snoop’s ability to pivot creatively while staying authentic.
By 2019, Snoop Dogg returned to his West Coast roots with "I Wanna Thank Me," an album that celebrated his career longevity and independence.
The title came from his viral speech at the Hollywood Walk of Fame ceremony, where he humorously thanked himself for his dedication and perseverance. The album featured collaborations with Chris Brown, YG, Mustard, and even Slick Rick, reflecting Snoop's ability to bridge generational gaps in hip-hop.
Outside of music, Snoop Dogg's media empire flourished. He became a beloved commentator for sports events, particularly through his hilarious and insightful takes during boxing matches.
His role as co-host of the Emmy-nominated cooking show "Martha & Snoop's Potluck Dinner Party" with Martha Stewart showcased his charming, laid-back personality and unexpected cultural crossover appeal.
As the decade closed, Snoop Dogg's influence remained as strong as ever. Whether through music, business ventures, or social commentary, he continued to embody the spirit of reinvention, staying relevant while honoring his roots. By 2020, Snoop Dogg wasn't just a rapper—he was a global icon, an ambassador of West Coast culture, and a voice that transcended generations.
During the COVID-19 pandemic, Snoop Dogg once again proved his ability to stay relevant and connected with his fans, even in the midst of global uncertainty.
As the world went into lockdown in 2020, Snoop adapted quickly, using social media and digital platforms to entertain, inspire, and advocate for social change.
One of the most memorable moments of this period came from Snoop's Instagram presence.
His candid, often humorous livestreams and posts provided comic relief during a time of isolation.
Whether he was playfully venting about video games, dancing to classic jams, or offering words of wisdom, Snoop became a comforting virtual presence for millions.
Music remained at the forefront of his pandemic-era activities. In 2020, he released "I Wanna Thank Me," an album that celebrated his independence and career longevity. Although the album had dropped just before the pandemic, its themes of self-reliance and perseverance took on new significance as the world faced unprecedented challenges.
Beyond music, Snoop Dogg embraced the digital space in creative ways. He participated in virtual concerts, podcast interviews, and online gaming events, most notably with his esports league, the "Gangsta Gaming League."
His connection with the gaming community flourished, as he streamed sessions of Madden NFL and other games, creating a bridge between hip-hop culture and the booming world of online gaming.
In November 2020, Snoop Dogg's commentary during the Mike Tyson vs. Roy Jones Jr. exhibition match went viral.
His hilarious and insightful remarks, delivered with his signature laid-back charm, earned him widespread acclaim and led to a new wave of opportunities as a sports commentator. The moment perfectly encapsulated his ability to entertain and stay culturally relevant, even in unexpected arenas.
Throughout the pandemic, Snoop also remained vocal about social justice issues. He used his platform to advocate for police reform, support the Black Lives Matter movement, and encourage voter turnout for the 2020 U.S. presidential election. His blend of activism and entertainment solidified his role as not just a rap legend, but a cultural ambassador with a voice that resonated across generations.
As the world slowly emerged from the pandemic, Snoop Dogg's influence had only grown stronger. His ability to pivot, adapt, and bring joy during a global crisis reinforced his status as a timeless icon—a figure who, no matter the circumstances, knew how to keep the party going while keeping it real.
As the world emerged from the pandemic, Snoop Dogg wasted no time picking up momentum, proving once again that his cultural influence knows no bounds. From 2021 to the present, he’s continued to expand his empire, evolve his sound, and strengthen his legacy as a global icon.
In early 2021, Snoop made waves with his involvement in the blockchain space, embracing NFTs and the metaverse. He launched "The Doggies," a collection of 10,000 playable NFT avatars, and acquired a prominent presence in The Sandbox, a virtual world where he hosted exclusive virtual concerts and events. His forward-thinking approach positioned him at the forefront of hip-hop’s entry into Web3 culture.
Musically, Snoop remained as prolific as ever. He released "Algorithm" in late 2021, a collaborative project featuring a mix of legendary and rising artists, designed to celebrate the West Coast sound while introducing fresh talent. The album demonstrated Snoop's ability to stay relevant without losing the essence of his roots.
In a major career milestone, Snoop Dogg acquired Death Row Records in early 2022, reclaiming the iconic label that launched his career. Under his leadership, he transformed the label into a digital-first brand, making its catalog available on streaming platforms and introducing NFT-based releases, signaling a new era for Death Row.
Snoop's cultural influence reached new heights with his performance at the Super Bowl LVI Halftime Show in February 2022. Sharing the stage with Dr. Dre, Eminem, Mary J. Blige, Kendrick Lamar, and 50 Cent, the show was a powerful celebration of hip-hop and West Coast culture, cementing Snoop Dogg's place in music history.
Beyond music, Snoop Dogg expanded his entrepreneurial ventures. He launched his own breakfast cereal, "Snoop Loopz," and continued building his cannabis empire with Leafs by Snoop, while also investing in tech, spirits, and media companies. His ability to merge business and culture turned him into a model of hip-hop entrepreneurship.
In 2023, Snoop also made headlines with his creative collaboration with Dr. Dre on a new project, rumored to be the sequel to their classic album "Doggystyle." Fans eagerly awaited the return of that iconic chemistry, and the excitement only added to Snoop’s enduring mystique.
As of 2024, Snoop Dogg's journey is one of constant reinvention. Whether through music, business, or cultural advocacy, he remains a force that transcends generations. His ability to adapt to cultural shifts while staying authentic to his roots has made him not just a hip-hop legend, but a global ambassador of cool.
Snoop Dogg's legacy is one of unparalleled originality, cultural influence, and artistic evolution. From his early days in Long Beach to his status as a global icon, Snoop has continually redefined what it means to be a hip-hop artist, transcending music to become a multi-dimensional cultural ambassador.
At the heart of Snoop’s originality is his unmistakable voice and laid-back delivery. His smooth, melodic flow set him apart from the aggressive tones of early '90s gangsta rap, helping shape the G-funk era alongside Dr. Dre. His debut on Dre's "The Chronic" in 1992 announced him as a force to be reckoned with, and "Doggystyle" (1993) solidified his place in rap history, blending street narratives with a funky, hypnotic vibe that became his signature.
Snoop Dogg’s influences are rooted in both hip-hop and the rich tapestry of Black music history. He often cites Slick Rick, with his storytelling prowess and playful delivery, as a major influence. Beyond rap, Snoop’s love for funk legends like George Clinton and Bootsy Collins is evident in his sound, attitude, and aesthetic.
The influence of reggae, evident in his Snoop Lion era, and soul music from artists like Curtis Mayfield also shaped his creative identity.
Just as Snoop was influenced, he has also profoundly shaped the music industry and beyond.
His impact on West Coast hip-hop is undeniable, with artists like Kendrick Lamar and Nipsey Hussle drawing from his blueprint of authenticity and lyrical smoothness. Beyond hip-hop, Snoop's crossover appeal has touched pop, R&B, and even gospel, inspiring generations of artists to stay true to their roots while expanding their creative boundaries.
In recent years, Snoop Dogg has embraced a new wave of collaborations that reflect his ever-evolving artistry. From working with global pop stars like Katy Perry ("California Gurls") to teaming up with younger hip-hop innovators such as Wiz Khalifa and Ty Dolla $ign, Snoop has demonstrated an ability to stay relevant across decades and genres.
His collaborative energy isn't just about staying in the game—it's about setting trends, bridging generational gaps, and keeping hip-hop culture alive and thriving.
Looking beyond, Snoop Dogg's legacy appears destined to continue growing. His recent acquisition of Death Row Records hints at a long-term vision for preserving and modernizing West Coast hip-hop history. As a business mogul, cultural commentator, and media personality, Snoop's influence now stretches far beyond music, touching industries as diverse as tech, cannabis, food, and virtual reality.
Ultimately, Snoop Dogg’s legacy is one of creative fearlessness and cultural resonance. He embodies the spirit of hip-hop in its truest form: a voice of the streets that became a voice of the world, never losing its authenticity, humor, or heart. As he looks toward the future, Snoop isn't just reflecting on his place in history—he's actively shaping it, ensuring that his influence endures for generations to come.
Snoop Dogg’s partnership with Martha Stewart and his diverse product ventures have become a fascinating extension of his cultural empire, reflecting his ability to blend worlds and redefine celebrity branding.
The unexpected but wildly successful collaboration between Snoop Dogg and Martha Stewart began in 2008 when Snoop appeared on Stewart’s cooking show, creating mashed potatoes and holiday cheer.
Their chemistry was undeniable, and what started as a lighthearted TV segment blossomed into a full-fledged cultural phenomenon.
In 2016, the duo launched "Martha & Snoop's Potluck Dinner Party," a VH1 cooking show that mixed food, fun, and celebrity guests. The show’s success came from the charming contrast between Martha’s domestic expertise and Snoop’s laid-back West Coast swagger.
It not only earned an Emmy nomination but also showcased Snoop’s crossover appeal to audiences far beyond hip-hop.
The Snoop-Martha friendship extended into business ventures, with the pair collaborating on products like BIC lighters and a line of CBD gummies. Their partnership reflected a new kind of cultural synergy—one that celebrated differences while building a bridge between generations and lifestyles.
Beyond his work with Martha Stewart, Snoop Dogg has built an impressive portfolio of products and brands. One of his most notable ventures is Leafs by Snoop, a cannabis brand launched in 2015, featuring flower, concentrates, and edibles. As a long-time advocate for marijuana legalization, Snoop turned his passion into a thriving business, helping to destigmatize and commercialize cannabis culture.
In the beverage world, Snoop teamed up with 19 Crimes to create "Snoop Cali Red," a wine that became an instant hit, blending bold flavors with the rapper’s unmistakable brand presence. Following that success, he introduced "Snoop Cali Rosé," further expanding his footprint in the wine industry.
Snoop Dogg also made a splash in the breakfast aisle with "Snoop Loopz," a gluten-free cereal launched under his Broadus Foods brand. With proceeds supporting charitable initiatives, this venture highlighted Snoop’s commitment to giving back to the community while building a family-focused brand.
From tech to snacks to spirits, Snoop’s product empire reflects not only his entrepreneurial spirit but also his talent for staying culturally relevant. Each venture, whether quirky or cutting-edge, carries his signature authenticity and charisma, reinforcing his status as a pop culture icon who moves seamlessly between industries.
As Snoop Dogg continues to diversify his business portfolio, his partnerships with figures like Martha Stewart and his growing lineup of products show that his influence extends far beyond music—he's creating a cultural legacy that’s as dynamic and innovative as the man himself.
Opening Scene: In a world where innovation and culture collide, Snoop Dogg stands as a timeless icon. The year is 2030, and he's just stepped into a new era of his multifaceted career. His roots in music, business, and activism have flourished, but now he's about to embark on his most audacious venture yet.
Chapter 1: The Sound of Tomorrow Snoop’s studio, now an advanced hub of creative energy, blends cutting-edge AI technology with his signature West Coast flow. In this chapter, Snoop begins experimenting with AI-driven music, where beats come alive and lyrics evolve in real-time. His latest album, Neon Waves, is a mix of futuristic soundscapes and classic funk—a reflection of his legacy.
Chapter 2: A New Empire Snoop’s business empire has expanded into new realms. Cannabis has grown into a worldwide wellness industry, and his tech investments have placed him at the forefront of virtual reality experiences. He’s launching a new VR platform where fans can step into music videos, interact with holograms, and experience his concerts like never before. It's not just about entertainment—it’s a movement.
Chapter 3: Snoop's Social Revolution As he becomes a mentor for young artists, Snoop’s influence extends beyond the boardroom. He’s a figure of social justice, helping bridge divides through education and reform. In this chapter, Snoop is working on creating digital spaces for marginalized communities, where they can share stories, music, and opportunities. His influence on both culture and policy is undeniable.
Chapter 4: The Legend Continues Snoop is now not only a musical icon but also a philanthropist, an entrepreneur, and a beacon for creative freedom. As he approaches his 60s, he starts crafting his final album—a reflection of his life, legacy, and the people who’ve influenced him. This album isn't just music; it’s an immersive experience combining sound, visuals, and stories from his life and career.
Epilogue: Snoop Dogg, in 2040, stands on a mountain of creativity. As his digital avatar continues to tour the world and his businesses thrive, he reflects on his journey. He’s still creating, still evolving, and still sharing his vision with the world. The future, for Snoop Dogg, is limitless.
%20NEW-03.png)
