POPOLOGY® Networks: A Decentralized Platform For Fair Revenue Sharing and Media Curation

Over time, social media networks such as Facebook, Instagram and YouTube have impacted the way we develop and share our creative works.

The majority of social media sites allow creators to upload their own content, but most do not provide the level of engagement that will allow for the proper recognition and growth of those creators.

POPOLOGY® Networks model is designed to create a decentralised media platform that allows creators, brands and consumers to interact with and participate equally in the media ecosystem using Blockchain technology and Web3 principles. By placing the emphasis on a more equitable division of revenue amongst all participants within the ecosystem and on promoting transparency in how content is curated, the POPOLOGY® Networks platform redefines both how users are able to produce and share their content.

Vision: Democratizing Media

The mission of POPOLOGY® is to make the media industry an industry of democratization and allow creators of content, influencers, and consumers to have control over what they produce and consume. The site enables creators, also referred to as POPOLOGIST®, to filter content, interact with his or her influence, and directly monetize their influence. POPOLOGY® enables users to influence the media through Citizen Journalism to share content that they appreciate and earn a reward on it.

POPOLOGY® is different compared to traditional platforms, where control is centralized, and creators and audiences can enjoy a fair media ecosystem. Using the blockchain technology, POPOLOGY® will provide a transparent content ownership, data management and revenue distribution, which automatically pays creators a fair sum of money on their work.

A Fairer Revenue Share Model

The revenue-sharing 50% model of POPOLOGY® is one of its most unique aspects. In most platforms, creators are given a percentage of the revenue earned by the content that they have created with most of it going to the platform. POPOLOGY® alters this and shares 50 percent of ad revenue and user data revenue directly with creators, curators and influencers so that they are appropriately rewarded on their influence.

To the advertisers, POPOLOGY® can provide a cost-efficient solution. The brands have the opportunity to place videos in the POPmercial® Gallery at a fraction of the price of other platforms such as Meta and YouTube. These advertisements are being tactfully incorporated into POPcast®, personal media playlists that are edited by influencers. This enables brands to contact their target audience directly and at the same time drive the creators to be paid to participate. This is a win-win scenario to both the advertisers and creators.

Every view. Every dollar. On-chain. 50 percent of ad revenue is automatically allocated to creators 25% to viewers stored on a publicly accessible ledger that is tamper-proof. This makes transactions safe and transparent and creates trust in the ecosystem.

Empowering Creators and Users

The POPOLOGY® ecosystem runs on two tokens. POPs are in-app rewards that a user gets to engage with content, view advertisements, and curate content. These POPs may be cashed in to get rewards such as gift cards, cryptocurrency or conventional currencies.

POPOLOGY® coin is the second token which is the utility token of the platform. It has access to premium functions, sponsorships and content creation options. POPOLOGY® will guarantee automatic payments and adequate compensation to the content creators, brands, and influencers through smart contract and blockchain technology.

Blockchain and Automation for Efficiency

POPOLOGY® is a blockchain-based product that manages the content ownership, digital rights and revenues distribution. All the activities such as content creation to ad placements are captured on the blockchain, giving a clear and unalterable account of all activities.

Smart contracts are also built into the platform that will automate the major processes, including ad placement and payment distribution to the creators and brands, eliminating the need to go via the middlemen and providing the creators and brands with the necessary compensation on time and correctly.

This automation makes the management of the contents easier and enables the creators to get to do what they do best when it comes to creating content.

Artificial intelligence is also employed by POPOLOGY® to improve discovery of content, enabling creators to find content that is relevant to them and enable users to interact with content that is relevant to their preferences. This AI-blockchain integration produces a user-friendly ecosystem that is beneficial to creators and viewers.

A New Era for Digital Media

POPOLOGY® is not another social media platform, it’s a decentralized media network which tries to break the traditional paradigms. POPOLOGY® will also provide the advertisers with a low-priced method of accessing their customers and ensuring that creators are well paid for their work. Blockchain technology ensures the safety, transparency and verifiability of all transactions in the platform, and increases trust.

Also POPOLOGY® has gamified features such as Futures in Popular™ where users get rewards on successful prediction of the success of content. These attributes enhance user participation, which makes the platform engaging and satisfying.

Transforming the Media Industry

The proposed POPOLOGY® Networks will transform the world of digital media by providing a decentralized, transparent and rewarding platform to both content creators, brands and audiences. Having 50% revenue-sharing model, blockchain-based ecosystem, and fair compensation policies, POPOLOGY® guarantees that creators receive compensation on their work, advertisers have direct access to their target audience, and users would be motivated to be participants.